Naked is a hockey apparel and gear brand. The Naked 2024/2025 'Let it Rip' series consists of abstract imagery and swirling shapes. Each stick design is meticulously artworked and set up in print-ready files for production. Alongside the designs, a catalogue listing each model was created, showcasing the unique patterns and graphics used. Each model is unique in its pattern and colour. Different patterns represent different models and this is laid out in the catalogue, making Naked Hockey accessible to every skill level and budget.