WHITE INK

WHITE INK

WHITE INK

YEAR

2023

YEAR

2023

DISCIPLINES

Print Design

Graphic Design


DISCIPLINES

Print Design

Graphic Design


GOAL

GOAL

White Ink is an architecture firm located in Belfast's bustling Cathedral Quarter. As of 2022, White Ink updated their company benefits and opted to share it with their employees in the form of a Team Wellness booklet. I was tasked with conceptualising, planning and executing the vibrant booklet to relay the new benefits to White Ink's employees. The booklet consists of 5 different categories, each with multiple benefits. The project started by researching various layout and binding techniques to effectively relay each benefit. Five vibrant colours and icons were crafted for each section, and supplied photography was manipulated to create a fresh look. Typography was carefully crafted to fit the tabbed layout, and the heading style eventually changed to only sit on one page to accommodate for the binding technique used in the end. This project came with various challenges in terms of layout and setting up for print and went through multiple samples to perfect the final product.

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